Case study: Non Juan

We’ve been assigned to create a branding for the nonjuan.com — first of all to make a strong character that will be easily recognizable by the audience and carry all the needed traits client wanted.

The requirements were more or less as follows: Non Juan is a comical dude who always experience fails of epic proportions trying to date a girl; he is an African-American guy with somewhat unkempt look, a bit nerdish (but not too much), not too upset with the current state of things, cheerful and funny. As Non Juan himself is saying: “I’m just like Don Juan — minus the ladies, money, charm, and everything else.”

First iteration produced someone too confident in himself rather than awkward.



Putting glasses on wasn’t much help either.



After this point was decided to make several sketches for the client to approve the overall look. The sheet with rejected (oh irony — Non Juan [Rejected] is how the logo looks like now!) characters:



And here is the sheet with the “getting closer” results:



This is where the current Non Juan was born:



In the production of the site itself we created humongous amount of illustrated characters, thingies, backgrounds etc.



Visit online and enjoy at NonJuan.com